{"id":13842,"date":"2026-08-24T18:30:46","date_gmt":"2026-08-24T18:30:46","guid":{"rendered":"https:\/\/ipanemainternational.com\/?p=13842"},"modified":"2026-09-08T11:34:25","modified_gmt":"2026-09-08T11:34:25","slug":"acordo-de-comercio-mercosul-ue","status":"publish","type":"post","link":"https:\/\/ipanemainternational.com\/pt\/guides-insights\/eu-mercosur-trade-agreement\/","title":{"rendered":"Acordo Comercial UE-Mercosul: O que isso significa para as empresas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">After more than two decades of negotiations, the European Union and Mercosur have reached a historic trade agreement covering a market of more than&nbsp;700 million people. The agreement brings the EU closer to Argentina, Brazil, Paraguay and Uruguay and creates a new framework for trade, investment and economic cooperation between the two regions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo \u00e9 significativo em um momento em que as empresas est\u00e3o reavaliando as cadeias de suprimentos, buscando novos mercados e competindo pelo acesso a energia, mat\u00e9rias-primas e capacidade industrial. Tarifas mais baixas e menos barreiras comerciais facilitar\u00e3o para as empresas europeias exportar para o Mercosul, obter produtos e materiais da regi\u00e3o, participar de licita\u00e7\u00f5es p\u00fablicas e estabelecer opera\u00e7\u00f5es locais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European businesses, the agreement is therefore about more than trade. It opens new opportunities in one of the world\u2019s largest emerging economic regions, with&nbsp;Brazil at the centre of the Mercosur market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 o Acordo UE-Mercosul?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EU-Mercosur agreement brings together the European Union and the four founding Mercosur countries:&nbsp;Argentina, Brazil, Paraguay and Uruguay. The agreement covers trade in goods and services, investment, public procurement, intellectual property, customs and other areas of economic cooperation.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement consists of two linked instruments: the&nbsp;EU-Mercosur Partnership Agreement (EMPA)&nbsp;and the&nbsp;Interim Trade Agreement (iTA). The iTA focuses on trade and investment and has been&nbsp;provisionally applied since 1 May 2026. It will eventually be replaced by the full Partnership Agreement once that agreement has been fully ratified.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo \u00e9 o resultado de mais de duas d\u00e9cadas de negocia\u00e7\u00f5es. A UE e o Mercosul alcan\u00e7aram um acordo pol\u00edtico em dezembro de 2024, assinaram os acordos em janeiro de 2026 e iniciaram a aplica\u00e7\u00e3o provis\u00f3ria do acordo comercial em maio de 2026.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, the important change is simple:&nbsp;trade between the two regions now operates under a framework designed to reduce tariffs, remove trade barriers and make market access more predictable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por que o Acordo \u00e9 Importante<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EU-Mercosur agreement creates a trade relationship covering&nbsp;more than 700 million people. It also connects two large economic regions at a time when companies are looking to diversify markets and supply chains.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU is already an important trading partner for Mercosur. In 2025, EU exports to the four Mercosur countries reached\u00a0\u20ac53.3 billion, while Mercosur exports to the EU totalled\u00a0\u20ac56.1 billion. European exports are concentrated in <a href=\"https:\/\/ipanemainternational.com\/pt\/setores\/\" data-type=\"page\" data-id=\"7933\">machinery, chemicals, pharmaceuticals and transport equipment<\/a>, while Mercosur exports to Europe include large volumes of agricultural and mineral products.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo pode fortalecer essa rela\u00e7\u00e3o de v\u00e1rias maneiras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reduzir as tarifas<\/strong>&nbsp;tornar os produtos europeus mais competitivos no Mercosul.<\/li>\n\n\n\n<li><strong>Menos barreiras n\u00e3o tarif\u00e1rias<\/strong>&nbsp;facilitar o com\u00e9rcio transfronteiri\u00e7o.<\/li>\n\n\n\n<li><strong>Acesso melhorado aos mercados de servi\u00e7os<\/strong>&nbsp;cria oportunidades al\u00e9m dos bens f\u00edsicos.<\/li>\n\n\n\n<li><strong>Disposi\u00e7\u00f5es de licita\u00e7\u00f5es e contratos p\u00fablicos<\/strong>&nbsp;dar \u00e0s empresas europeias melhor acesso a contratos governamentais.<\/li>\n\n\n\n<li><strong>Regras mais claras para alf\u00e2ndega e com\u00e9rcio<\/strong>&nbsp;tornar as opera\u00e7\u00f5es transfronteiri\u00e7as mais previs\u00edveis.<\/li>\n\n\n\n<li><strong>Acesso melhorado a mat\u00e9rias-primas cr\u00edticas<\/strong>&nbsp;apoia a diversifica\u00e7\u00e3o da cadeia de suprimentos europeia.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement therefore goes beyond simply reducing import duties. It creates a broader framework for&nbsp;trade, investment and business cooperation between Europe and Mercosur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tarifas mais baixas e melhor acesso ao mercado<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tariff reduction is one of the most direct effects of the agreement. For EU exporters, tariffs on&nbsp;more than 91% of goods exported to Mercosur&nbsp;will be eliminated over time, with different transition periods depending on the product.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1rias grandes ind\u00fastrias europeias devem se beneficiar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automotivo<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mercosur currently applies high import duties to European vehicles. Under the agreement, duties on EU electric and hybrid vehicles fall from&nbsp;35% to 25% immediately, while duties on internal-combustion engine cars are reduced from 35% to 17.5%. Tariffs on many car parts will then be phased out over the following years.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maquin\u00e1rio e equipamentos industriais<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Current tariffs of&nbsp;14\u201320% on machinery and appliances&nbsp;will be gradually eliminated for 93% of EU exports in these categories, in most cases over ten years.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Produtos farmac\u00eauticos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, os produtos farmac\u00eauticos est\u00e3o sujeitos a tarifas de at\u00e9 14%. Essas tarifas ser\u00e3o gradualmente eliminadas para 90% das exporta\u00e7\u00f5es farmac\u00eauticas da UE ao longo de um per\u00edodo de dez anos.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agricultura e alimenta\u00e7\u00e3o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">European food and agricultural exporters will also gain improved access to Mercosur markets. The agreement provides tariff reductions and quotas for products including&nbsp;olive oil, wine, beer and other food products, while sensitive agricultural sectors remain protected through tariff-rate quotas and safeguards.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact will not be limited to tariffs. The agreement also addresses&nbsp;technical barriers, customs procedures, conformity assessments and international standards, reducing some of the administrative barriers that can make cross-border trade more difficult.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acesso a Compras P\u00fablicas e Licita\u00e7\u00f5es<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das mudan\u00e7as mais importantes para as empresas europeias \u00e9 o acesso melhorado \u00e0s compras p\u00fablicas nos pa\u00edses do Mercosul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement opens parts of Mercosur\u2019s government procurement markets to European companies, allowing them to compete for contracts under the rules and coverage set out in the agreement. In Brazil alone, the federal public procurement market is worth more than&nbsp;\u20ac8 billion per year.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As oportunidades abrangem setores como infraestrutura, transporte, energia, constru\u00e7\u00e3o, engenharia e outros servi\u00e7os p\u00fablicos. O acordo tamb\u00e9m estabelece regras sobre a publica\u00e7\u00e3o de informa\u00e7\u00f5es relativas a licita\u00e7\u00f5es, procedimentos de licita\u00e7\u00e3o e transpar\u00eancia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, this means that market access is no longer limited to selling products or services to private customers.&nbsp;Public tenders can also become a route into the Brazilian market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo n\u00e3o significa que todos os contratos do governo brasileiro estejam automaticamente abertos a empresas europeias. A abrang\u00eancia depende da entidade contratante, do tipo de licita\u00e7\u00e3o, dos limiares de valor e dos compromissos espec\u00edficos assumidos pelo Brasil no \u00e2mbito do acordo.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que isso significa para as empresas europeias?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement creates opportunities across several types of <a href=\"https:\/\/ipanemainternational.com\/pt\/guias-de-insights\/fazendo-negocios-no-brasil\/\" data-type=\"post\" data-id=\"13844\" target=\"_blank\" rel=\"noreferrer noopener\">business activity\u2197.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exportadores<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tarifas mais baixas tornam os produtos europeus mais competitivos nos mercados do Mercosul. Isso \u00e9 particularmente relevante para empresas que vendem maquin\u00e1rio, ve\u00edculos, produtos qu\u00edmicos, farmac\u00eauticos e outros produtos industriais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prestadores de servi\u00e7os<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo tamb\u00e9m abrange o com\u00e9rcio de servi\u00e7os e o estabelecimento. Ele inclui compromissos relacionados a \u00e1reas como telecomunica\u00e7\u00f5es, servi\u00e7os financeiros, transportes e servi\u00e7os empresariais.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fabricantes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os fabricantes europeus podem usar o acordo n\u00e3o apenas para exportar produtos acabados, mas tamb\u00e9m para desenvolver rela\u00e7\u00f5es de fornecimento e produ\u00e7\u00e3o dentro do Mercosul.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Investidores<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas de olho no Brasil ou em outros mercados do Mercosul podem se beneficiar de um melhor acesso a oportunidades de com\u00e9rcio, investimento e cadeia de suprimentos. O acordo tamb\u00e9m cria uma estrutura para a circula\u00e7\u00e3o de determinados profissionais de neg\u00f3cios, apoiando empresas que operam em ambas as regi\u00f5es.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practical impact will depend on the sector and the individual company\u2019s business model. For some companies, the opportunity will be lower-cost exports. For others, it may be&nbsp;local production, sourcing, partnerships or participation in public tenders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brasil: O Maior Mercado do Mercosul<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil \u00e9 a maior economia e o maior mercado do Mercosul, o que o torna particularmente importante para as empresas europeias que desejam se beneficiar do acordo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more than&nbsp;200 million people, a large industrial base and major agricultural, energy and natural resource sectors, Brazil offers opportunities across a wide range of industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pa\u00eds j\u00e1 \u00e9 o maior parceiro comercial da UE no Mercosul. As empresas europeias atuam no Brasil em diversos setores, incluindo automotivo, maquin\u00e1rio, qu\u00edmico, farmac\u00eautico, energia, servi\u00e7os financeiros e infraestrutura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo pode fortalecer esses la\u00e7os comerciais existentes, ao mesmo tempo em que cria oportunidades em \u00e1reas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fabrica\u00e7\u00e3o industrial<\/strong><\/li>\n\n\n\n<li><strong>Agroneg\u00f3cio e alimenta\u00e7\u00e3o<\/strong><\/li>\n\n\n\n<li><strong>Energia e energia renov\u00e1vel<\/strong><\/li>\n\n\n\n<li><strong>Infraestrutura e constru\u00e7\u00e3o<\/strong><\/li>\n\n\n\n<li><strong>Minera\u00e7\u00e3o e mat\u00e9rias-primas cr\u00edticas<\/strong><\/li>\n\n\n\n<li><strong>Tecnologia e servi\u00e7os digitais<\/strong><\/li>\n\n\n\n<li><strong>Log\u00edstica e transporte<\/strong><\/li>\n\n\n\n<li><strong>Servi\u00e7os financeiros e profissionais<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, Brazil can therefore serve both as a&nbsp;large domestic market and as a base for wider operations in South America.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Setores Estrat\u00e9gicos e Oportunidades de Investimento<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo ocorre em um momento em que v\u00e1rios setores no Brasil e na regi\u00e3o mais ampla do Mercosul est\u00e3o atraindo investimentos internacionais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Energia<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os recursos de energia renov\u00e1vel do Brasil criam oportunidades em energia e\u00f3lica, solar, hidrel\u00e9trica, armazenamento de energia e infraestrutura relacionada. Empresas europeias com experi\u00eancia em tecnologia energ\u00e9tica, desenvolvimento de projetos e engenharia podem encontrar oportunidades em toda a cadeia de valor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agroneg\u00f3cio<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil \u00e9 um dos maiores produtores e exportadores agr\u00edcolas do mundo. As oportunidades v\u00e3o al\u00e9m da produ\u00e7\u00e3o prim\u00e1ria, abrangendo tecnologia agr\u00edcola, processamento de alimentos, log\u00edstica, armazenamento e infraestrutura de cadeia de suprimentos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Infraestrutura<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil precisa de investimentos em transporte, log\u00edstica, redes de energia, saneamento e infraestrutura urbana. Um melhor acesso \u00e0s compras p\u00fablicas adiciona outra rota para empresas europeias de engenharia, constru\u00e7\u00e3o e infraestrutura.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Minera\u00e7\u00e3o e mat\u00e9rias-primas cr\u00edticas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Mercosul possui reservas significativas de minerais e outras mat\u00e9rias-primas necess\u00e1rias para a produ\u00e7\u00e3o industrial e a transi\u00e7\u00e3o energ\u00e9tica. O acordo com a UE fortalece a coopera\u00e7\u00e3o e o acesso ao mercado nesta \u00e1rea. A UE j\u00e1 obt\u00e9m uma grande parte de suas importa\u00e7\u00f5es de ni\u00f3bio do Mercosul.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tecnologia e servi\u00e7os digitais<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil possui um dos maiores mercados de tecnologia da Am\u00e9rica Latina, com forte demanda por computa\u00e7\u00e3o em nuvem, tecnologia financeira, software empresarial e infraestrutura digital. Empresas europeias de tecnologia e servi\u00e7os profissionais podem aproveitar o acesso a mercado aprimorado, juntamente com parcerias e opera\u00e7\u00f5es locais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These sectors are not created by the trade agreement itself.&nbsp;What the agreement does is make it easier for European companies to participate in markets where these opportunities already exist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cadeias de Suprimentos e a Ind\u00fastria Manufactureira Europeia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo tamb\u00e9m pode mudar a forma como as empresas europeias estruturam suas cadeias de suprimentos. Tarifas mais baixas e regras comerciais mais claras facilitam a obten\u00e7\u00e3o de produtos e componentes do Mercosul e a venda de produtos acabados na regi\u00e3o.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para os fabricantes, isso cria op\u00e7\u00f5es al\u00e9m de simplesmente exportar da Europa. As empresas podem obter mat\u00e9rias-primas ou componentes do Brasil e de outros pa\u00edses do Mercosul, estabelecer produ\u00e7\u00e3o local ou combinar tecnologia e experi\u00eancia europeias com capacidade de fabrica\u00e7\u00e3o local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil \u00e9 particularmente relevante devido \u00e0 sua grande base industrial e forte posi\u00e7\u00e3o em setores como agricultura, minera\u00e7\u00e3o, energia e manufatura. Isso d\u00e1 \u00e0s empresas europeias acesso tanto a fornecedores quanto a clientes dentro do mesmo mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diversifica\u00e7\u00e3o da cadeia de suprimentos tamb\u00e9m est\u00e1 se tornando uma prioridade empresarial pr\u00e1tica. As empresas que confiaram fortemente em um pequeno n\u00famero de fornecedores ou locais de produ\u00e7\u00e3o podem usar o acordo para avaliar op\u00e7\u00f5es alternativas de fornecimento e fabrica\u00e7\u00e3o na Am\u00e9rica do Sul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity is therefore not only about&nbsp;selling more products to Brazil. It is also about building more integrated supply chains between Europe and Mercosur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Infraestrutura, Log\u00edstica e Com\u00e9rcio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Mais com\u00e9rcio exige a infraestrutura para mover mercadorias, energia e informa\u00e7\u00e3o entre os mercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil j\u00e1 possui uma ampla rede de portos, rodovias, ferrovias, armaz\u00e9ns e operadores log\u00edsticos, mas a infraestrutura continua sendo uma parte importante do desenvolvimento econ\u00f4mico do pa\u00eds. Maiores volumes comerciais podem criar demanda adicional por capacidade log\u00edstica e melhorias nos corredores de transporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os portos desempenhar\u00e3o um papel importante nesse processo. As principais portas de entrada de exporta\u00e7\u00e3o e importa\u00e7\u00e3o do Brasil conectam suas regi\u00f5es industrial e agr\u00edcola aos mercados internacionais, enquanto melhorias na infraestrutura ferrovi\u00e1ria e rodovi\u00e1ria podem reduzir os custos de transporte entre os centros de produ\u00e7\u00e3o e os portos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mesmo se aplica \u00e0 infraestrutura energ\u00e9tica. O investimento em gera\u00e7\u00e3o, transmiss\u00e3o e armazenamento apoia a atividade industrial e a expans\u00e3o de setores intensivos em energia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, this creates opportunities beyond the direct export of goods.&nbsp;Engineering, construction, logistics, infrastructure technology and project development companies can all participate in the investment required to support higher levels of trade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo UE-Mercosul n\u00e3o cria essas necessidades de infraestrutura por si s\u00f3. Ele fortalece o marco comercial no qual esses investimentos podem ocorrer.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementa\u00e7\u00e3o: O Que Acontece Agora?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;Interim Trade Agreement (iTA)&nbsp;has been provisionally applied since&nbsp;1 May 2026. It is designed to bring the trade and investment commitments into effect while the broader EU-Mercosur Partnership Agreement goes through its full ratification process.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso significa que as empresas n\u00e3o precisam esperar pelo Acordo de Parceria completo para aproveitar as disposi\u00e7\u00f5es comerciais que j\u00e1 est\u00e3o sendo aplicadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, nem todas as mudan\u00e7as acontecem de uma s\u00f3 vez. Muitas tarifas est\u00e3o sendo reduzidas em etapas, com diferentes per\u00edodos de transi\u00e7\u00e3o dependendo do produto. Os produtos agr\u00edcolas sens\u00edveis tamb\u00e9m continuam sujeitos a cotas e mecanismos de salvaguarda.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para as empresas, a implementa\u00e7\u00e3o significa revisar o impacto pr\u00e1tico em seus pr\u00f3prios produtos e opera\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quais tarifas se aplicam hoje?<\/li>\n\n\n\n<li>Quando essas tarifas ser\u00e3o reduzidas ou eliminadas?<\/li>\n\n\n\n<li>Quais regras de origem se aplicam?<\/li>\n\n\n\n<li>H\u00e1 novas oportunidades nas contrata\u00e7\u00f5es p\u00fablicas?<\/li>\n\n\n\n<li>Quais requisitos t\u00e9cnicos ou regulat\u00f3rios ainda se aplicam?<\/li>\n\n\n\n<li>O acordo altera a economia de fornecimento ou produ\u00e7\u00e3o no Mercosul?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement provides the framework.&nbsp;Companies now need to work out how that framework affects their individual business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O Que as Empresas Europeias Devem Fazer Agora<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo oferece melhor acesso ao mercado, mas as empresas ainda precisam entender como as novas regras se aplicam ao seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para as empresas que est\u00e3o considerando o Brasil ou outros mercados do Mercosul, um primeiro passo pr\u00e1tico \u00e9 revisar seus produtos, fornecedores e atividades comerciais atuais em rela\u00e7\u00e3o ao novo acordo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revise sua posi\u00e7\u00e3o tarif\u00e1ria<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Verifique quais direitos de importa\u00e7\u00e3o se aplicam atualmente aos seus produtos e quando eles ser\u00e3o reduzidos ou eliminados. As redu\u00e7\u00f5es tarif\u00e1rias s\u00e3o implementadas gradualmente de diferentes formas entre as categorias de produtos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Verificar as regras de origem<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preferential tariffs apply only when products meet the agreement\u2019s&nbsp;rules of origin. Companies should therefore review where their products and components are manufactured and whether they qualify for preferential treatment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Olhe al\u00e9m das exporta\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement creates opportunities beyond selling products into Mercosur. Companies can assess&nbsp;local production, sourcing, services, partnerships and public procurement&nbsp;as part of their market strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revisar licita\u00e7\u00f5es p\u00fablicas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As empresas que atuam nos setores de infraestrutura, engenharia, energia, constru\u00e7\u00e3o civil e outros devem avaliar se as oportunidades de compras governamentais abrangidas pelo acordo s\u00e3o relevantes para elas. As empresas da UE j\u00e1 podem participar de licita\u00e7\u00f5es para contratos p\u00fablicos abrangidos pelo acordo comercial provis\u00f3rio.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Considere a presen\u00e7a local<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para algumas empresas, exportar da Europa far\u00e1 sentido. Para outras, estabelecer uma opera\u00e7\u00e3o local, encontrar um parceiro brasileiro ou construir uma cadeia de suprimentos local pode oferecer melhores oportunidades comerciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement removes some barriers to entering the Mercosur market.&nbsp;The next step is deciding how to use that access.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O Brasil como Parceiro Comercial de Longo Prazo para a Europa<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EU-Mercosur agreement strengthens an economic relationship that already exists at significant scale. The EU is Mercosur\u2019s second-largest trading partner in goods, while European companies already have a substantial investment presence across the region. EU investment stock in Mercosur reached&nbsp;\u20ac390 billion in 2023.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Brasil se destaca no Mercosul devido \u00e0 sua escala econ\u00f4mica, base industrial, recursos naturais e mercado interno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para as empresas europeias, isso cria v\u00e1rias maneiras de participar da economia brasileira:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exporta\u00e7\u00e3o de produtos e tecnologia europeus<\/li>\n\n\n\n<li>Aquisi\u00e7\u00e3o de mat\u00e9rias-primas e componentes<\/li>\n\n\n\n<li>Estabelecendo a produ\u00e7\u00e3o local<\/li>\n\n\n\n<li>Desenvolvendo projetos de infraestrutura e energia<\/li>\n\n\n\n<li>Fornecimento de servi\u00e7os profissionais e digitais<\/li>\n\n\n\n<li>Participa\u00e7\u00e3o em licita\u00e7\u00f5es p\u00fablicas<\/li>\n\n\n\n<li>Construindo parcerias com empresas brasileiras<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo comercial n\u00e3o remove os desafios pr\u00e1ticos de fazer neg\u00f3cios no Brasil. As empresas ainda precisam lidar com regulamenta\u00e7\u00f5es locais, tributa\u00e7\u00e3o, o idioma portugu\u00eas, log\u00edstica e as exig\u00eancias espec\u00edficas do mercado brasileiro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What changes is the wider commercial framework.&nbsp;European companies now have better access to a market that was already important and is becoming more closely connected to Europe<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo UE-Mercosul elimina tarifas e reduz barreiras comerciais entre duas grandes regi\u00f5es econ\u00f4micas. Ele tamb\u00e9m abre oportunidades em servi\u00e7os, compras p\u00fablicas, investimentos e cadeias de suprimentos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, the opportunity goes beyond exporting more products. Brazil and the wider Mercosur region can become destinations for&nbsp;investment, production, sourcing, infrastructure projects and long-term business expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O acordo fornece a estrutura. A verdadeira oportunidade reside em como as empresas o utilizam.<\/p>","protected":false},"excerpt":{"rendered":"<p>O Acordo UE-Mercosul cria novas oportunidades para as empresas europeias no Brasil por meio do com\u00e9rcio, do investimento, das compras p\u00fablicas e das cadeias de suprimentos.<\/p>","protected":false},"author":2,"featured_media":12064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[57,56],"class_list":["post-13842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-investment","tag-international-trade","tag-investment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EU-Mercosur Agreement | Ipanema International<\/title>\n<meta name=\"description\" content=\"Discover how the EU-Mercosur Agreement creates new opportunities for 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