{"id":13842,"date":"2026-08-24T18:30:46","date_gmt":"2026-08-24T18:30:46","guid":{"rendered":"https:\/\/ipanemainternational.com\/?p=13842"},"modified":"2026-09-08T11:34:25","modified_gmt":"2026-09-08T11:34:25","slug":"acuerdo-de-libre-comercio-ue-mercosur","status":"publish","type":"post","link":"https:\/\/ipanemainternational.com\/es\/guides-insights\/eu-mercosur-trade-agreement\/","title":{"rendered":"Acuerdo comercial UE-Mercosur: Lo que significa para las empresas"},"content":{"rendered":"<p class=\"wp-block-paragraph\">After more than two decades of negotiations, the European Union and Mercosur have reached a historic trade agreement covering a market of more than&nbsp;700 million people. The agreement brings the EU closer to Argentina, Brazil, Paraguay and Uruguay and creates a new framework for trade, investment and economic cooperation between the two regions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo es significativo en un momento en que las empresas est\u00e1n reevaluando las cadenas de suministro, buscando nuevos mercados y compitiendo por el acceso a la energ\u00eda, las materias primas y la capacidad industrial. Unos aranceles m\u00e1s bajos y menos barreras comerciales facilitar\u00e1n que las empresas europeas exporten a Mercosur, obtengan productos y materiales de la regi\u00f3n, participen en licitaciones p\u00fablicas y establezcan operaciones locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European businesses, the agreement is therefore about more than trade. It opens new opportunities in one of the world\u2019s largest emerging economic regions, with&nbsp;Brazil at the centre of the Mercosur market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 es el Acuerdo UE-Mercosur?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EU-Mercosur agreement brings together the European Union and the four founding Mercosur countries:&nbsp;Argentina, Brazil, Paraguay and Uruguay. The agreement covers trade in goods and services, investment, public procurement, intellectual property, customs and other areas of economic cooperation.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement consists of two linked instruments: the&nbsp;EU-Mercosur Partnership Agreement (EMPA)&nbsp;and the&nbsp;Interim Trade Agreement (iTA). The iTA focuses on trade and investment and has been&nbsp;provisionally applied since 1 May 2026. It will eventually be replaced by the full Partnership Agreement once that agreement has been fully ratified.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo es el resultado de m\u00e1s de dos d\u00e9cadas de negociaciones. La UE y Mercosur alcanzaron un acuerdo pol\u00edtico en diciembre de 2024, firmaron los acuerdos en enero de 2026 y comenzaron la aplicaci\u00f3n provisional del acuerdo comercial en mayo de 2026.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For businesses, the important change is simple:&nbsp;trade between the two regions now operates under a framework designed to reduce tariffs, remove trade barriers and make market access more predictable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Por qu\u00e9 es importante el acuerdo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EU-Mercosur agreement creates a trade relationship covering&nbsp;more than 700 million people. It also connects two large economic regions at a time when companies are looking to diversify markets and supply chains.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The EU is already an important trading partner for Mercosur. In 2025, EU exports to the four Mercosur countries reached\u00a0\u20ac53.3 billion, while Mercosur exports to the EU totalled\u00a0\u20ac56.1 billion. European exports are concentrated in <a href=\"https:\/\/ipanemainternational.com\/es\/sectores\/\" data-type=\"page\" data-id=\"7933\">machinery, chemicals, pharmaceuticals and transport equipment<\/a>, while Mercosur exports to Europe include large volumes of agricultural and mineral products.\u00a0\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo puede fortalecer esta relaci\u00f3n de varias maneras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aranceles m\u00e1s bajos<\/strong>&nbsp;hacer que los productos europeos sean m\u00e1s competitivos en el Mercosur.<\/li>\n\n\n\n<li><strong>Menos barreras no arancelarias<\/strong>&nbsp;facilitar el comercio transfronterizo.<\/li>\n\n\n\n<li><strong>Mejor acceso a los mercados de servicios<\/strong>&nbsp;crea oportunidades m\u00e1s all\u00e1 de los bienes f\u00edsicos.<\/li>\n\n\n\n<li><strong>Disposiciones sobre contrataci\u00f3n p\u00fablica<\/strong>&nbsp;dar a las empresas europeas mejor acceso a los contratos p\u00fablicos.<\/li>\n\n\n\n<li><strong>Reglamentos m\u00e1s claros para aduanas y comercio<\/strong>&nbsp;hacer que las operaciones transfronterizas sean m\u00e1s predecibles.<\/li>\n\n\n\n<li><strong>Mejor acceso a materias primas cr\u00edticas<\/strong>&nbsp;apoya la diversificaci\u00f3n de la cadena de suministro europea.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement therefore goes beyond simply reducing import duties. It creates a broader framework for&nbsp;trade, investment and business cooperation between Europe and Mercosur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Aranceles m\u00e1s bajos y mejor acceso al mercado<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tariff reduction is one of the most direct effects of the agreement. For EU exporters, tariffs on&nbsp;more than 91% of goods exported to Mercosur&nbsp;will be eliminated over time, with different transition periods depending on the product.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varias grandes industrias europeas se beneficiar\u00e1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automoci\u00f3n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mercosur currently applies high import duties to European vehicles. Under the agreement, duties on EU electric and hybrid vehicles fall from&nbsp;35% to 25% immediately, while duties on internal-combustion engine cars are reduced from 35% to 17.5%. Tariffs on many car parts will then be phased out over the following years.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Maquinaria y equipo industrial<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Current tariffs of&nbsp;14\u201320% on machinery and appliances&nbsp;will be gradually eliminated for 93% of EU exports in these categories, in most cases over ten years.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Productos farmac\u00e9uticos<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los productos farmac\u00e9uticos est\u00e1n sujetos actualmente a aranceles de hasta 14%. Estos se eliminar\u00e1n progresivamente para 90% de las exportaciones farmac\u00e9uticas de la UE a lo largo de un per\u00edodo de diez a\u00f1os.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agricultura y alimentaci\u00f3n<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">European food and agricultural exporters will also gain improved access to Mercosur markets. The agreement provides tariff reductions and quotas for products including&nbsp;olive oil, wine, beer and other food products, while sensitive agricultural sectors remain protected through tariff-rate quotas and safeguards.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The impact will not be limited to tariffs. The agreement also addresses&nbsp;technical barriers, customs procedures, conformity assessments and international standards, reducing some of the administrative barriers that can make cross-border trade more difficult.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Acceso a la Contrataci\u00f3n P\u00fablica y Licitaciones<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los cambios m\u00e1s importantes para las empresas europeas es la mejora del acceso a la contrataci\u00f3n p\u00fablica en los pa\u00edses del Mercosur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement opens parts of Mercosur\u2019s government procurement markets to European companies, allowing them to compete for contracts under the rules and coverage set out in the agreement. In Brazil alone, the federal public procurement market is worth more than&nbsp;\u20ac8 billion per year.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las oportunidades abarcan \u00e1reas como infraestructura, transporte, energ\u00eda, construcci\u00f3n, ingenier\u00eda y otros servicios p\u00fablicos. El acuerdo tambi\u00e9n establece normas sobre la publicaci\u00f3n de informaci\u00f3n sobre contrataci\u00f3n, los procedimientos de licitaci\u00f3n y la transparencia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, this means that market access is no longer limited to selling products or services to private customers.&nbsp;Public tenders can also become a route into the Brazilian market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo no significa que todos los contratos gubernamentales brasile\u00f1os est\u00e9n abiertos autom\u00e1ticamente a las empresas europeas. La cobertura depende de la entidad contratante, el tipo de contrataci\u00f3n, los umbrales de valor y los compromisos espec\u00edficos asumidos por Brasil en virtud del acuerdo.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u00bfQu\u00e9 significa para las empresas europeas?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement creates opportunities across several types of <a href=\"https:\/\/ipanemainternational.com\/es\/guias-de-informacion\/haciendo-negocios-en-brasil\/\" data-type=\"post\" data-id=\"13844\" target=\"_blank\" rel=\"noreferrer noopener\">business activity\u2197.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exportadores<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los aranceles m\u00e1s bajos hacen que los productos europeos sean m\u00e1s competitivos en los mercados del Mercosur. Esto es especialmente relevante para las empresas que venden maquinaria, veh\u00edculos, productos qu\u00edmicos, farmac\u00e9uticos y otros productos industriales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Proveedores de servicios<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo tambi\u00e9n abarca el comercio de servicios y el establecimiento. Incluye compromisos relacionados con \u00e1mbitos como las telecomunicaciones, los servicios financieros, el transporte y los servicios empresariales.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Fabricantes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los fabricantes europeos pueden utilizar el acuerdo no s\u00f3lo para exportar productos terminados, sino tambi\u00e9n para desarrollar relaciones de abastecimiento y producci\u00f3n dentro del Mercosur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Inversores<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas que miran a Brasil u otros mercados del Mercosur pueden beneficiarse de un mejor acceso a oportunidades de comercio, inversi\u00f3n y cadenas de suministro. El acuerdo tambi\u00e9n crea un marco para el movimiento de determinado personal empresarial, lo que apoya a las empresas que operan en ambas regiones.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The practical impact will depend on the sector and the individual company\u2019s business model. For some companies, the opportunity will be lower-cost exports. For others, it may be&nbsp;local production, sourcing, partnerships or participation in public tenders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brasil: El mercado m\u00e1s grande del Mercosur<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Brasil es la mayor econom\u00eda y el mercado dentro del Mercosur, lo que lo hace especialmente importante para las empresas europeas que buscan beneficiarse del acuerdo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With more than&nbsp;200 million people, a large industrial base and major agricultural, energy and natural resource sectors, Brazil offers opportunities across a wide range of industries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El pa\u00eds ya es el mayor socio comercial de la UE en el Mercosur. Las empresas europeas operan en Brasil en diversos sectores, incluidos el de automoci\u00f3n, maquinaria, productos qu\u00edmicos, farmac\u00e9utico, energ\u00eda, servicios financieros e infraestructura.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo puede fortalecer estos v\u00ednculos comerciales existentes al tiempo que crea oportunidades en \u00e1reas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fabricaci\u00f3n industrial<\/strong><\/li>\n\n\n\n<li><strong>Agronegocios y alimentaci\u00f3n<\/strong><\/li>\n\n\n\n<li><strong>Energ\u00eda y energ\u00eda renovable<\/strong><\/li>\n\n\n\n<li><strong>Infraestructura y construcci\u00f3n<\/strong><\/li>\n\n\n\n<li><strong>Miner\u00eda y materias primas cr\u00edticas<\/strong><\/li>\n\n\n\n<li><strong>Tecnolog\u00eda y servicios digitales<\/strong><\/li>\n\n\n\n<li><strong>Log\u00edstica y transporte<\/strong><\/li>\n\n\n\n<li><strong>Servicios financieros y profesionales<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, Brazil can therefore serve both as a&nbsp;large domestic market and as a base for wider operations in South America.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sectores Estrat\u00e9gicos y Oportunidades de Inversi\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo llega en un momento en que varios sectores de Brasil y de la regi\u00f3n en general del Mercosur est\u00e1n atraendo inversi\u00f3n internacional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Energ\u00eda<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Los recursos de energ\u00eda renovable de Brasil ofrecen oportunidades en los sectores e\u00f3lico, solar, hidroel\u00e9ctrico, de almacenamiento de energ\u00eda y de infraestructuras relacionadas. Las empresas europeas con experiencia en tecnolog\u00eda energ\u00e9tica, desarrollo de proyectos e ingenier\u00eda pueden encontrar oportunidades en toda la cadena de valor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agroindustria<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brasil es uno de los mayores productores y exportadores agr\u00edcolas del mundo. Las oportunidades se extienden m\u00e1s all\u00e1 de la producci\u00f3n primaria hacia la tecnolog\u00eda agr\u00edcola, el procesamiento de alimentos, la log\u00edstica, el almacenamiento y la infraestructura de la cadena de suministro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Infraestructura<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brasil necesita inversi\u00f3n en transporte, log\u00edstica, redes energ\u00e9ticas, saneamiento e infraestructura urbana. Un mejor acceso a la contrataci\u00f3n p\u00fablica abre otra v\u00eda para las empresas europeas de ingenier\u00eda, construcci\u00f3n e infraestructuras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Miner\u00eda y materias primas cr\u00edticas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mercosur cuenta con importantes reservas de minerales y otras materias primas necesarias para la producci\u00f3n industrial y la transici\u00f3n energ\u00e9tica. El acuerdo con la UE refuerza la cooperaci\u00f3n y el acceso al mercado en este \u00e1mbito. La UE ya obtiene una gran parte de sus importaciones de niobio de Mercosur.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tecnolog\u00eda y servicios digitales<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Brasil cuenta con uno de los mercados tecnol\u00f3gicos m\u00e1s grandes de Am\u00e9rica Latina, con una fuerte demanda de computaci\u00f3n en la nube, tecnolog\u00eda financiera, software empresarial e infraestructura digital. Las empresas europeas de tecnolog\u00eda y servicios profesionales pueden aprovechar un mejor acceso al mercado junto con asociaciones y operaciones locales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These sectors are not created by the trade agreement itself.&nbsp;What the agreement does is make it easier for European companies to participate in markets where these opportunities already exist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cadenas de suministro y fabricaci\u00f3n europea<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo tambi\u00e9n puede cambiar la forma en que las empresas europeas estructuran sus cadenas de suministro. Los aranceles m\u00e1s bajos y unas normas comerciales m\u00e1s claras facilitan la obtenci\u00f3n de productos y componentes de Mercosur y la venta de productos terminados en la regi\u00f3n.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para los fabricantes, esto crea opciones que van m\u00e1s all\u00e1 de simplemente exportar desde Europa. Las empresas pueden obtener materias primas o componentes de Brasil y otros pa\u00edses del Mercosur, establecer producci\u00f3n local o combinar la tecnolog\u00eda y la experiencia europeas con la capacidad de fabricaci\u00f3n local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brasil es especialmente relevante debido a su gran base industrial y su s\u00f3lida posici\u00f3n en sectores como la agricultura, la miner\u00eda, la energ\u00eda y la manufactura. Esto ofrece a las empresas europeas acceso tanto a proveedores como a clientes dentro del mismo mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diversificaci\u00f3n de la cadena de suministro tambi\u00e9n se est\u00e1 convirtiendo en una prioridad comercial pr\u00e1ctica. Las empresas que han dependido en gran medida de un peque\u00f1o n\u00famero de proveedores o lugares de producci\u00f3n pueden utilizar el acuerdo para evaluar opciones alternativas de abastecimiento y fabricaci\u00f3n en Am\u00e9rica del Sur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity is therefore not only about&nbsp;selling more products to Brazil. It is also about building more integrated supply chains between Europe and Mercosur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Infraestructura, Log\u00edstica y Comercio<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1s comercio requiere la infraestructura para mover mercanc\u00edas, energ\u00eda e informaci\u00f3n entre los mercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brasil ya cuenta con una amplia red de puertos, carreteras, ferrocarriles, almacenes y operadores log\u00edsticos, pero la infraestructura sigue siendo una parte importante del desarrollo econ\u00f3mico del pa\u00eds. Mayores vol\u00famenes comerciales pueden crear una demanda adicional de capacidad log\u00edstica y mejoras en los corredores de transporte.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los puertos jugar\u00e1n un papel importante en este proceso. Las principales puertas de enlace de exportaci\u00f3n e importaci\u00f3n de Brasil conectan sus regiones industriales y agr\u00edcolas con los mercados internacionales, mientras que las mejoras en la infraestructura ferroviaria y de carreteras pueden reducir los costos de transporte entre los centros de producci\u00f3n y los puertos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lo mismo se aplica a la infraestructura energ\u00e9tica. La inversi\u00f3n en generaci\u00f3n, transmisi\u00f3n y almacenamiento apoya la actividad industrial y la expansi\u00f3n de los sectores intensivos en energ\u00eda.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, this creates opportunities beyond the direct export of goods.&nbsp;Engineering, construction, logistics, infrastructure technology and project development companies can all participate in the investment required to support higher levels of trade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo entre la UE y Mercosur no crea estas necesidades de infraestructura por s\u00ed solo. Fortalece el marco comercial en el que pueden realizarse estas inversiones.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Implementaci\u00f3n: \u00bfQu\u00e9 sucede ahora?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The&nbsp;Interim Trade Agreement (iTA)&nbsp;has been provisionally applied since&nbsp;1 May 2026. It is designed to bring the trade and investment commitments into effect while the broader EU-Mercosur Partnership Agreement goes through its full ratification process.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esto significa que las empresas no tienen que esperar al Acuerdo de Asociaci\u00f3n completo para aprovechar las disposiciones comerciales que ya se est\u00e1n aplicando.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sin embargo, no todos los cambios ocurren a la vez. Muchos aranceles se est\u00e1n reduciendo por etapas, con diferentes per\u00edodos de transici\u00f3n seg\u00fan el producto. Los productos agr\u00edcolas sensibles tambi\u00e9n siguen estando sujetos a cuotas y mecanismos de salvaguardia.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para las empresas, la implementaci\u00f3n significa revisar el impacto pr\u00e1ctico en sus propios productos y operaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00bfQu\u00e9 aranceles se aplican hoy?<\/li>\n\n\n\n<li>\u00bfCu\u00e1ndo se reducir\u00e1n o eliminar\u00e1n esos aranceles?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 normas de origen se aplican?<\/li>\n\n\n\n<li>\u00bfExisten nuevas oportunidades en el \u00e1mbito de la contrataci\u00f3n p\u00fablica?<\/li>\n\n\n\n<li>\u00bfQu\u00e9 requisitos t\u00e9cnicos o normativos siguen aplic\u00e1ndose?<\/li>\n\n\n\n<li>\u00bfCambia el acuerdo la econom\u00eda del abastecimiento o de la producci\u00f3n en el Mercosur?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement provides the framework.&nbsp;Companies now need to work out how that framework affects their individual business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lo que las empresas europeas deben hacer ahora<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo ofrece un mejor acceso al mercado, pero las empresas todav\u00eda necesitan entender c\u00f3mo se aplican las nuevas reglas a su negocio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para las empresas que est\u00e1n considerando a Brasil u otros mercados del Mercosur, un primer paso pr\u00e1ctico es revisar sus productos, proveedores y actividades comerciales actuales frente al nuevo acuerdo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revise su posici\u00f3n arancelaria<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Consulte qu\u00e9 aranceles de importaci\u00f3n se aplican actualmente a sus productos y cu\u00e1ndo se reducir\u00e1n o eliminar\u00e1n. Las reducciones arancelarias se introducen de forma gradual seg\u00fan las categor\u00edas de productos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Consultar las normas de origen<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Preferential tariffs apply only when products meet the agreement\u2019s&nbsp;rules of origin. Companies should therefore review where their products and components are manufactured and whether they qualify for preferential treatment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mire m\u00e1s all\u00e1 de las exportaciones<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement creates opportunities beyond selling products into Mercosur. Companies can assess&nbsp;local production, sourcing, services, partnerships and public procurement&nbsp;as part of their market strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Revisar licitaciones p\u00fablicas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Las empresas que operan en los sectores de las infraestructuras, la ingenier\u00eda, la energ\u00eda, la construcci\u00f3n y otros \u00e1mbitos deber\u00edan evaluar si las oportunidades de contrataci\u00f3n p\u00fablica contempladas en el acuerdo son relevantes para ellas. Las empresas de la UE ya pueden presentar ofertas para los contratos p\u00fablicos contemplados en el acuerdo comercial provisional.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Considerar la presencia local<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para algunas empresas, exportar desde Europa tendr\u00e1 sentido. Para otras, establecer una operaci\u00f3n local, encontrar un socio brasile\u00f1o o construir una cadena de suministro local puede ofrecer mejores oportunidades comerciales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The agreement removes some barriers to entering the Mercosur market.&nbsp;The next step is deciding how to use that access.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Brasil como socio comercial europeo a largo plazo<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The EU-Mercosur agreement strengthens an economic relationship that already exists at significant scale. The EU is Mercosur\u2019s second-largest trading partner in goods, while European companies already have a substantial investment presence across the region. EU investment stock in Mercosur reached&nbsp;\u20ac390 billion in 2023.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Brasil destaca dentro del Mercosur por su escala econ\u00f3mica, su base industrial, sus recursos naturales y su mercado interno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para las empresas europeas, esto crea varias formas de participar en la econom\u00eda brasile\u00f1a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exportaci\u00f3n de productos y tecnolog\u00eda europeos<\/li>\n\n\n\n<li>Aprovisionamiento de materias primas y componentes<\/li>\n\n\n\n<li>Puesta en marcha de la producci\u00f3n local<\/li>\n\n\n\n<li>Desarrollo de proyectos de infraestructuras y energ\u00eda<\/li>\n\n\n\n<li>Prestaci\u00f3n de servicios profesionales y digitales<\/li>\n\n\n\n<li>Participaci\u00f3n en licitaciones p\u00fablicas<\/li>\n\n\n\n<li>Establecer alianzas con empresas brasile\u00f1as<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo comercial no elimina las dificultades pr\u00e1cticas que conlleva hacer negocios en Brasil. Las empresas siguen teniendo que lidiar con la normativa local, la fiscalidad, el portugu\u00e9s, la log\u00edstica y los requisitos espec\u00edficos del mercado brasile\u00f1o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What changes is the wider commercial framework.&nbsp;European companies now have better access to a market that was already important and is becoming more closely connected to Europe<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conclusi\u00f3n<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo entre la UE y el Mercosur elimina los aranceles y reduce las barreras comerciales entre dos importantes regiones econ\u00f3micas. Adem\u00e1s, abre nuevas oportunidades en los sectores de los servicios, la contrataci\u00f3n p\u00fablica, la inversi\u00f3n y las cadenas de suministro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For European companies, the opportunity goes beyond exporting more products. Brazil and the wider Mercosur region can become destinations for&nbsp;investment, production, sourcing, infrastructure projects and long-term business expansion.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El acuerdo proporciona el marco. La verdadera oportunidad radica en c\u00f3mo lo utilicen las empresas.<\/p>","protected":false},"excerpt":{"rendered":"<p>El Acuerdo UE-Mercosur crea nuevas oportunidades para las empresas europeas en Brasil a trav\u00e9s del comercio, la inversi\u00f3n, la contrataci\u00f3n p\u00fablica y las cadenas de suministro.<\/p>","protected":false},"author":2,"featured_media":12064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[57,56],"class_list":["post-13842","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-investment","tag-international-trade","tag-investment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EU-Mercosur Agreement | Ipanema International<\/title>\n<meta name=\"description\" content=\"Discover how the EU-Mercosur Agreement creates new 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